[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gedeco.cz\/jak-firmy-pouzivaji-zvuky-k-podpore-prodeje\/#Article","mainEntityOfPage":"https:\/\/www.gedeco.cz\/jak-firmy-pouzivaji-zvuky-k-podpore-prodeje\/","headline":"Jak firmy pou\u017e\u00edvaj\u00ed zvuky k podpo\u0159e prodeje","name":"Jak firmy pou\u017e\u00edvaj\u00ed zvuky k podpo\u0159e prodeje","description":"Ano, spole\u010dnosti investuj\u00ed mnoho pen\u011bz do v\u00fdzkumu toho, kter\u00fd zvuk je pro dan\u00fd produkt nejvhodn\u011bj\u0161\u00ed … Pokra\u010dovat ve \u010dten\u00edJak firmy pou\u017e\u00edvaj\u00ed zvuky k podpo\u0159e prodeje<\/span><\/span><\/a>","datePublished":"2019-11-13","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.gedeco.cz\/author\/#Person","name":"","url":"https:\/\/www.gedeco.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gedeco.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gedeco.cz\/wp-content\/uploads\/img_a361363_w3677_t1574605655.jpg","url":"https:\/\/www.gedeco.cz\/wp-content\/uploads\/img_a361363_w3677_t1574605655.jpg","height":0,"width":0},"url":"https:\/\/www.gedeco.cz\/jak-firmy-pouzivaji-zvuky-k-podpore-prodeje\/","about":["Firmy"],"wordCount":567,"articleBody":"Ano, spole\u010dnosti investuj\u00ed mnoho pen\u011bz do v\u00fdzkumu toho, kter\u00fd zvuk je pro dan\u00fd produkt nejvhodn\u011bj\u0161\u00ed a bude n\u00e1s motivovat ke koupi dal\u0161\u00edho. A v\u011b\u0159te, \u017ee se to vyplat\u00ed. Podv\u011bdom\u011b tak toti\u017e z\u00edsk\u00e1v\u00e1me informace, \u010di jsme motivov\u00e1ni k\u00a0ur\u010dit\u00e9mu jedn\u00e1n\u00ed, ani\u017e o tom v\u00edme. Pod\u00edv\u00e1me se tedy na n\u011bkolik typick\u00fdch p\u0159\u00edpad\u016f\t\u00a0\tJedn\u00edm z\u00a0nejklasi\u010dt\u011bj\u0161\u00edch jsou vysava\u010de. Pt\u00e1te se, jak m\u016f\u017ee zvuk vysava\u010de b\u00fdt v\u00fdsledkem n\u011bjak\u00e9ho v\u00fdzkumu? Jednodu\u0161e. Sta\u010d\u00ed si polo\u017eit ot\u00e1zku, pro\u010d jsou ve\u0161ker\u00e9 vysava\u010de tak hlasit\u00e9. V\u00a0dne\u0161n\u00ed dob\u011b by p\u0159ece nem\u011bl b\u00fdt probl\u00e9m vyrobit tich\u00fd motor. A ano, mo\u017en\u00e9 to je. Ov\u0161em v\u00fdrobci zjistili, \u017ee tich\u00e9 vysava\u010de se tak dob\u0159e neprod\u00e1vaj\u00ed. Pro\u010d? Proto\u017ee m\u00e1me v\u00a0podv\u011bdom\u00ed zafixov\u00e1no, \u017ee \u010d\u00edm je motor hlasit\u011bj\u0161\u00ed, t\u00edm je i siln\u011bj\u0161\u00ed. Nav\u00edc jsou i zes\u00edleny zvuky prachu a dal\u0161\u00edch v\u011bc\u00ed nar\u00e1\u017eej\u00edc\u00edch na st\u011bny hadice. To v\u0161e v\u00a0n\u00e1s vyvol\u00e1v\u00e1 pocit, \u017ee m\u00e1me v\u00a0rukou opravdu siln\u00fd a v\u00fdkonn\u00fd stroj, a\u010d to v\u016fbec nemus\u00ed b\u00fdt pravda. Tich\u00fd stroj m\u016f\u017ee klidn\u011b m\u00edt ten sam\u00fd v\u00fdkon.\t\u00a0\tNa podobn\u00e9m principu funguje i motor u auta. V\u0161ichni v\u00edme, \u017ee \u010d\u00edm rychleji jedeme, t\u00edm hlasit\u011bj\u0161\u00ed motor je. Ale v\u00edte, \u017ee to tak v\u016fbec b\u00fdt nemus\u00ed? I tento zvuk je um\u011ble generov\u00e1n, aby dal \u0159idi\u010di pocit, \u017ee \u0159\u00edd\u00ed opravdu siln\u00fd v\u016fz. Ze stejn\u00e9ho d\u016fvodu jsou i zes\u00edleny zvuky v\u011btru nar\u00e1\u017eej\u00edc\u00edho do p\u0159edn\u00edho skla auta. I to d\u00e1v\u00e1 pocit rychlosti a s\u00edly. \t\u00a0\tSamoz\u0159ejm\u011b, u aut jde i o bezpe\u010dnost. Tich\u00e9ho auta si p\u0159ech\u00e1zej\u00edc\u00ed chodec sp\u00ed\u0161e nev\u0161imne, zat\u00edmco hlasit\u00e9 usly\u0161\u00ed u\u017e z\u00a0d\u00e1lky a m\u016f\u017ee tedy v\u010das reagovat. Proto \u00fapln\u011b tich\u00e1 auta nejsou p\u0159\u00edli\u0161 vhodn\u00e1. P\u0159esto je jasn\u00e9, \u017ee firm\u00e1m jde sp\u00ed\u0161e o prodej jejich aut ne\u017e o bezpe\u010dnost chodc\u016f. Ta je pouze v\u00edtan\u00fdm p\u0159idan\u00fdm efektem.\t\u00a0\tAle ne v\u0161echny pe\u010dliv\u011b modelovan\u00e9 zvuky mus\u00ed b\u00fdt sou\u010d\u00e1st\u00ed motoru \u010di dokonce elektronick\u00fdch za\u0159\u00edzen\u00ed. Zn\u00e1te to k\u0159upnut\u00ed, kdy\u017e kousnete do bramb\u016frku? I tento zvuk byl pe\u010dliv\u011b modulov\u00e1n tak, aby v\u00a0n\u00e1s vyvolal ur\u010dit\u00fd druh z\u00e1vislosti a touze po dal\u0161\u00edm. Spojeno se slanou chut\u00ed bramb\u016frk\u016f, kter\u00e1 v\u00a0n\u00e1s rovn\u011b\u017e vyvol\u00e1v\u00e1 touhu po dal\u0161\u00edm, je to perfektn\u00ed kombinace. A v\u011b\u0159te, \u017ee to nen\u00ed n\u00e1hoda. \t\u00a0\tSamoz\u0159ejm\u011b pe\u010dliv\u011b vybran\u00fdch je i spousta dal\u0161\u00edch zvuk\u016f, od zasy\u010den\u00ed p\u0159i otv\u00edr\u00e1n\u00ed l\u00e1hve koly po zvuk pukaj\u00edc\u00edho pop-cornu. V\u0161e je pe\u010dliv\u011b zm\u011b\u0159eno a propo\u010d\u00edt\u00e1no pro co nejlep\u0161\u00ed \u00fa\u010dinek. Proto je t\u0159eba m\u00edt toto st\u00e1le na pam\u011bti a nenechat se op\u00edt rohl\u00edkem. M\u00edsto toho je dobr\u00e9 p\u0159em\u00fd\u0161let: m\u00e1 dan\u00fd zvuk n\u011bjak\u00fd \u00fa\u010del? Pro\u010d dan\u00fd v\u00fdrobek zn\u00ed tak, jak zn\u00ed? Jen tak nepodlehneme manipulaci prodejc\u016f. 4.3\/5 - (3 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak firmy pou\u017e\u00edvaj\u00ed zvuky k podpo\u0159e prodeje","item":"https:\/\/www.gedeco.cz\/jak-firmy-pouzivaji-zvuky-k-podpore-prodeje\/#breadcrumbitem"}]}]